Our Why

Beef is a healthy protein source and while in some situations there has been a bad light cast on the industry from that of a few poor decisions by others, it still is a nutritious and healthy food source in the US and across the globe. 

We want to raise high quality beef to feed our family, friends, community, and country. As a cattleman and beef cattle producer we do our part to ensure that the food supply of safe, nutritious, and healthy beef finds it way from our pastures to your plate. 

We hope that our ranch lasts many more generations to come as we focus on operational sustainability and regenerative agriculture practices to increase the value in the ranch for the next generation. Leaving a legacy in the cattle industry has long been a dream of mine and now finally being able to take my business knowledge and apply it to my love and passion will hopefully prove to be beneficial for my family and to you as a consumer of our beef. 

In today’s environment within the beef industry, it is time for the rancher and the consumer to get to know each other better, the way it was decades ago. Consumers are more and more interested to know where their beef comes from, how was it raised, what did it eat, what am I eating, how do I prepare it, and more and more details that just aren’t there today. 

At The Billings Ranch and 3B Cattle Company we want you to know us better, see our ranch, see our cattle, meet the friends and family behind the beef.